GRANT

Year 2024

1) Advancing Wellbeing through Financial Inclusion – A Comprehensive Model for Rural Microentrepreneurs (RMEs) in Sarawak, Malaysia.
Role : AHLI
Status : On Going
Type : GP - GERAN PUTRA

Year 2022

1) A Preliminary Study on Modelling the Repurchase Intention of Cosmetics Influenced by Brand Equity and Halal Certification.
Role : KETUA PROJEK
Status : On Going
Type : GERAN KOLABORASI

Year 2021

1) Pembentukan Model Pemasaran Hubungan Baharu Bagi Memantapkan Kelangsungan Usahawan Mikro Wanita Luar Bandar dalam Menghadapi Persekitaran Ekonomi Akibat Covid-19.
Role : KETUA PROJEK
Status : On Going
Type : FRGS - FUNDAMENTAL RESEARCH GRANT SCHEME

Year 2018

1) Socio-economic characteristics of pepper planters in Sarawak
Role : AHLI
Status : On Going
Type : GP-IPB - GERAN PUTRA INISIATIF PUTRA BEKUMPULAN

Year 2011

1) The Supply Chain Issues Faced by Small Farmers In Rural Area Of Sarawak: Problem and Opportunity for Improvement
Role : KETUA PROJEK
Status : Closed
Type : RUGS - RESEARCH UNIVERSITY GRANT SCHEME

Year 2008

1) Emotional Intelligence and Leadership Effectiveness of Managers in the Oil Palm Estates of Sarawak: The Mediating Effect of Effective Leadership Practices
Role : KETUA PROJEK
Status : Completed
Type : RUGS - RESEARCH UNIVERSITY GRANT SCHEME

PUBLICATION

    1) Economic Measures for Improvement of the International Competitiveness of Chinese Construction Machinery Industry
    Journal Type : Other Abstracting / Indexing Bodies

    2) The Impact of Technological Innovation on China's Construction Machinery Industry's International Competitiveness
    Journal Type : Other Abstracting / Indexing Bodies

    3) Job Satisfaction as Mediator between Job Characteristics, Personality Traits, Work Engagement and Voluntary Turnover Intention: A conceptual Paper
    Journal Type : Citation-Indexed Journal - ERA

    4) MODERATING EFFECT OF HALAL CERTIFICATION ON THE RELATIONSHIP OF BRAND EQUITY AND REPURCHASE INTENTION OF COSMETICS IN MALAYSIA
    Journal Type : Citation-Indexed - Scopus

    5) Electronic Word of Mouth (eWOM) on restaurants in Sarawak
    Journal Type : Non Citation-Indexed

    6) SITUATIONAL FACTORS, SOURCES OF STRAIN, AND ETHICAL CONSIDERATIONS OF SELF-EMPLOYED INDIVIDUALS IN CONFLICT AFFECTED REGIONS OF PAKISTAN
    Journal Type : Citation-Indexed - Scopus

    7) The synergistic effects of customer orientation and knowledge management on firm performance
    Journal Type : Citation-Indexed - Scopus

    8) The Duality of Technological Innovation and Dynamic Capabilities: The Micro-Foundation of China's Construction Machinery Industry's Rise Up the Global Value Chain
    Journal Type : Citation-Indexed - Scopus

    9) Digital Transformation and Green Innovation Synergy: Double Drivers for Global Value Chain Upgrading in China's Construction Machinery Industry
    Journal Type : Citation-Indexed - Scopus

    10) A synthesis of systematic literature on women entrepreneurship in developing countries
    Journal Type : Citation-Indexed Journal - ESCI

    11) Consumers' perceptions of quality, packaging, and purchase intentions: an analysis of the perfume market in Oman
    Journal Type : Citation-Indexed - Scopus

Education

  • DIPLOMA (PERNIAGAANTANI)
    UNIVERSITI PUTRA MALAYSIA, BINTULU, SARAWAK
    Graduated : 01-JAN-94 00:00:00
  • MASTER SAINS (PEMASARAN)
    UNIVERSITI PUTRA MALAYSIA, SERDANG, SELANGOR
    Graduated : 02-JAN-02 00:00:00
  • BACELOR SAINS (PERNIAGAANTANI)
    UNIVERSITI PUTRA MALAYSIA, SERDANG, SELANGOR
    Graduated : 01-JAN-97 00:00:00
  • SIJIL PELAJARAN MALAYSIA
    SEKOLAH MENENGAH KEBANGSAAN AGAMA SIBU, SIBU, SARAWAK
    Graduated : 01-JAN-90 00:00:00
  • PHD
    UNIVERSITI PUTRA MALAYSIA, SERDANG, SELANGOR
    Graduated : 09-APR-09 00:00:00